Decoding Bharat: Putting it all together
From Growth to Monetisation
Hello folks!
If you’re wondering why the hiatus, it’s because I’ve been spending time putting together my product management CBC which launched today! Here’s the website to see what it’s all about - ✈️ Elevate your PM Career
I recently had the opportunity to speak to a fantastic audience at the #GROWTH Summit Delhi 2023 organised by the wonderful folks at Moengage.
For the presentation, I spent some time putting together my thoughts from the previous editions of The Indian Pivot into a short 20 minute deck. I think it does a good job at stitching together the diverse narratives that I have meandered through around the India 2 consumer story.
Please watch in slideshow mode to get the best narrative!
Images below if you’re more intent on scrolling (not all images will show up in your email, so please click the title in your email to view on the Substack website, or use the GDrive link)
That’s all for now! If you think this content is valuable, please do share with your friends!
On 'India 2.1' being the target market for unbranded apparel, one of my acquaintances started a brand by the name 'Zara ki Tarah' and is doing extremely well.
Seems to be the right communication for the aspirational Tier 2 audience looking for good designs, quality products but at a bargain.
Dream11 / MPL etc, heck even Mahadev App successfully monetized India 2.1. The interesting thing is that their Apps are mainly in English