Keen to see what Threads would do, to get the Twitter like interest graph on threads i.e Opinion/Knowledge heavy content / creators Vs the visual heavy content related that my Instagram graph already has. I’m guessing, these are two hardly overlapping interest graphs for a user.
With Twitter starting creator payments and expanding support to long form video and text , the game is just starting.
I think the biggest question is to figure out what type of interest graph drives long term retention. Today threads is a text first instagram, and im not sure if it solves the real time popular news/information need that twitter does. Let's see how it pans out!
It's too early to say Threads is dead. Zuck is Zuck, and he has all of his substantial resources behind him.
What's not working for threads though are a couple of things
1. the lack of an identity - is it twitter? is it instagram? is it some weird hybrid?
2. without an identity, people aren't sure what its for. It's not like its serving an unserved population - twitter and insta are both around.
Twitter has the twitter kind of people - witty and good at short text. Insta has the insta kind of people - good looking and vain. If you try to build a twitter with the insta kind of people graph, it wont work.
now - if musk crashes and burns twitter, then all bets are off again. we have to wait and watch i guess.
Interesting topic, interesting read. Thank you, Mithun.
Keen to see what Threads would do, to get the Twitter like interest graph on threads i.e Opinion/Knowledge heavy content / creators Vs the visual heavy content related that my Instagram graph already has. I’m guessing, these are two hardly overlapping interest graphs for a user.
With Twitter starting creator payments and expanding support to long form video and text , the game is just starting.
I think the biggest question is to figure out what type of interest graph drives long term retention. Today threads is a text first instagram, and im not sure if it solves the real time popular news/information need that twitter does. Let's see how it pans out!
Hey Mithun. Now that "threads" party is over, any thoughts on what killed this new Twitter?
It's too early to say Threads is dead. Zuck is Zuck, and he has all of his substantial resources behind him.
What's not working for threads though are a couple of things
1. the lack of an identity - is it twitter? is it instagram? is it some weird hybrid?
2. without an identity, people aren't sure what its for. It's not like its serving an unserved population - twitter and insta are both around.
Twitter has the twitter kind of people - witty and good at short text. Insta has the insta kind of people - good looking and vain. If you try to build a twitter with the insta kind of people graph, it wont work.
now - if musk crashes and burns twitter, then all bets are off again. we have to wait and watch i guess.