The Hallyu wave that is sweeping the Indian consumer off her feet
Fascinating read! I can see a K culture influence in cities like Delhi, Pune already. Maybe you could also attribute the explosion in Bubble Tea chains to the K wave?
Undoubtedly. And the bubble tea I've had in India is really not the real deal, so there's some opportunity there as well
I have been aware of the spread of K culture but always thought it’s very much an India1 thing. Thank you for enlightening everyone here.
Thanks for reading!
Well articulated. The rising influence of South Korea's culture holds potential for many new brands that may emerge in the future.
Fascinating read! I can see a K culture influence in cities like Delhi, Pune already. Maybe you could also attribute the explosion in Bubble Tea chains to the K wave?
Undoubtedly. And the bubble tea I've had in India is really not the real deal, so there's some opportunity there as well
I have been aware of the spread of K culture but always thought it’s very much an India1 thing. Thank you for enlightening everyone here.
Thanks for reading!
Well articulated. The rising influence of South Korea's culture holds potential for many new brands that may emerge in the future.