With the rise of Quick Commerce in tier 1 cities, tier 3 and below cities are perfect for such startups. As these QC will not come to these areas. However, Tier 2 cities will be tricky, where both these Franchise models and Quick Commerce both will try to get a share. Blinkit is also experimenting franchise model for its dark stores across 27 cities.
Agree - it will be interesting to watch how these companies go about Tier 2. Do you have more details about Blinkit's franchise model on Tier 2? somewhere I can read about it?
Wow! Customer don't want better kiranas but a better Shopping experience! Really insightful
With the rise of Quick Commerce in tier 1 cities, tier 3 and below cities are perfect for such startups. As these QC will not come to these areas. However, Tier 2 cities will be tricky, where both these Franchise models and Quick Commerce both will try to get a share. Blinkit is also experimenting franchise model for its dark stores across 27 cities.
Agree - it will be interesting to watch how these companies go about Tier 2. Do you have more details about Blinkit's franchise model on Tier 2? somewhere I can read about it?
It seems that they were already working on it, but have started marketing it around Feb. I could only find Albinder's tweet. https://x.com/albinder/status/1761726863842463898
Worth reading this one and it gives a on-ground perspective on the India 2 consumers their spending and willing to dispose to satisfy their desire
Thank you so much Mithun
Insightful. Curious to know if SuperK and the franchisees are generating free cash flow...