The Indian Pivot

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K-culture and the Indian Consumer Story
The Hallyu wave that is sweeping the Indian consumer off her feet
 • 
Mithun Madhusudan
5
Monetising India 2: Modern Retail and SuperK’s Secret Sauce
A deep(er) dive into the business model of SuperK
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Mithun Madhusudan
2
Premiumisation, SuperK and Monetising India 2
How SuperK is enabling entrepreneurs to grow with the Indian consumer
 • 
Mithun Madhusudan
6
Monetising India 2: Lending, Microfinance, and Other Stories
A leisurely stroll through Kerala, financial services, and the role of social mechanics in microfinance
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Mithun Madhusudan
9
Risk hai to Ishq Hai: High Risk Games in India 2
How a combination of socio economic factors has upped the risk quotient for India's youth
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Mithun Madhusudan
11
One Hundred Indias and The Lure of Lokal
What drives the demand for hyperlocal content in India? Who solves for it today? What are the potential opportunities in this space?
 • 
Mithun Madhusudan
15
How Tech Companies are Monetising India 2
Virtual Gifting, Digital content, Hyperlocal Communities, Devotion, Dating & More
 • 
Mithun Madhusudan
3
Consumer Retail in India: Premiumisation and Predictions
How premiumisation manifests differently for the India 1 and India 2.1 consumer
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Mithun Madhusudan
1
Decoding Bharat: Putting it all together
From Growth to Monetisation
 • 
Mithun Madhusudan
5
The Indian Pivot
The Indian Pivot
Notes on the Indian consumer and building products for India

The Indian Pivot

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