Archive - The Indian Pivot

Emerging Monetization Strategies for Digital Businesses in India 2

I write about 5 emerging themes around monetising India 2 consumers

Jul 8, 2024 •

Mithun Madhusudan

May 2024

K-culture and the Indian Consumer Story

The Hallyu wave that is sweeping the Indian consumer off her feet

May 29, 2024 •

Mithun Madhusudan

April 2024

March 2024

Monetising India 2: Lending, Microfinance, and Other Stories

A leisurely stroll through Kerala, financial services, and the role of social mechanics in microfinance

Mar 18, 2024 •

Mithun Madhusudan

February 2024

Risk hai to Ishq Hai: High Risk Games in India 2

How a combination of socio economic factors has upped the risk quotient for India's youth

Feb 19, 2024 •

Mithun Madhusudan

December 2023

One Hundred Indias and The Lure of Lokal

What drives the demand for hyperlocal content in India? Who solves for it today? What are the potential opportunities in this space?

Dec 21, 2023 •

Mithun Madhusudan

November 2023

October 2023

Decoding Bharat: Putting it all together

From Growth to Monetisation

Oct 18, 2023 •

Mithun Madhusudan

September 2023

The India Story: Migration & Macroeconomics

What narratives about the economy emerge from emigration patterns and car sales?

Sep 28, 2023 •

Mithun Madhusudan

July 2023

Decoding Bharat - Further Reflections

Why 'Bharat' is a misleading term, how aspiration drives consumer behaviour, and a different framing of the Indian consumer

Jul 26, 2023 •

Mithun Madhusudan

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